Skin Deep Beauty by Christine Lindsay

I like my cosmetics like how I like my diet-clean, and conscious! There are many secrets in the beauty industry! First of all, you’d be surprised to learn that the entire beauty industry is owned by just a handful of companies! It’s common practice for a large brand, like L’Oréal for example, to purchase other brands to grow their business. L’Oréal tests on animals, where required to do so by law. However, L’Oréal owns 51 other beauty brands to date, including NYX which is actually cruelty-free. I’m sharing this information because I believe this is where a lot of the confusion is coming from.

While I want you to keep this information in your mind, this will continue into a post for another time because there’s so much information to share. I just need you to understand the concept so can understand why it’s so easy for us to be deceived.

It’s important to me that I’m advocating for the animals. I recently learned that some of the makeup brands I’ve used in my Tiktoks, done reviews on, and even partnered with are not actually cruelty-free like they claim to be!

I cannot consciously continue to promote these brands, or products, and I apologize to my audience for doing so in the past!

The term “cruelty-free” isn’t even regulated at all! A lot of these companies are writing that they are cruelty-free in their animal testing policies, even though they’re aware that their products are tested on animals. I think transparency is key in anything, and really don’t appreciate brands being so dishonest.

While these brands are not testing their products directly on animals themselves, their products are imported into other countries where they comply with their laws, which do require animal testing.

Most imported cosmetics sold in mainland China are required by law to be tested on animals in 2021.

The following brands are brands that I have promoted in the past, but no longer support. It’s 2021. I do not support animal abuse, and I definitely don’t support brands that aren’t transparent, and honest about it.

Brands I No Longer Support

Clinique

This one hurt my soul. This is one of my favorite makeup brands that I grew up learning makeup on! I recently did a review on Tiktok last month of a Clinique BB Cream that I no longer recommend because they do test on animals.

Benefit Cosmetics

This is another one that bothered me. I partnered with Benefit as an affiliate, and promoted It’s Real Magnet Mascara on my blog, Instagram, and Tiktok. I no longer support this brand, and I don’t recommend any of their products.

Cetaphil

While I don’t typically post about drug store brands, I did make a Tiktok recently about products I would and wouldn’t use on my own skin from Family Dollar. I included Cetaphil because it was a brand that was personally recommended to me from a dermatologist in the past, and I’ve had good results with it. Despite this, I can no longer consciously support the brand.

Resources For Clean, Conscious Beauty

Animal testing is mean! You can help by taking action now to help stop cruel cosmetic tests on animals!

Beauty Without Bunnies

PETA provides a search engine and resource guide called Beauty Without Bunnies, making it that much easier to make sure your products are actually cruelty-free. Don’t get too discouraged by the products that aren’t cruelty-free! There’s over 5300 companies in their database that do not test on animals! Don’t forget to bookmark the page!

Ethical Elephant

Ethical Elephant offers a wealth of resources, and a complete guide to cruelty-free brands, and vegan living. This is another page you’ll definitely want to bookmark!

My Favorite Cruelty-Free Brands

It’s my goal to provide you with resources for clean, conscious, cruelty-free beauty! The good news it that not all of the brands I’ve used test on animals. Many brands have stepped it up, and do not test on animals! The following is a list of brands I love, and have promoted in the past that are actually cruelty-free, and safe to purchase!These brands include:

Too Faced Cosmetics

Urban Decay

Kat Von D Beauty

Physician’s Formula

Bare Minerals

NYX

Wet N Wild

Ulta Beauty Collection

PETA Animal-Cruelty Free Pledge

Now, that you’ve learned one of the dirty secrets of the beauty industry, commit to helping by taking the Animal-Cruelty Free Pledge by PETA❣️